Building Lasting Speaker Wealth Strategies and Financial Success
with Nikki Nash
In an enlightening episode of The Flourishing Entrepreneur Podcast, Nikki Nash shared her expertise on transforming speaking engagements into lucrative opportunities. Nikki, a seasoned marketing strategist and speaker, delved into how speakers can leverage their platforms not just for immediate gains but for substantial long-term wealth. Here's a breakdown of the key insights and actionable tips from Nikki's discussion that can help any entrepreneur or speaker amplify their financial and professional impact.
Embrace Your Economic Influence
Nikki underscored the importance of recognizing your value as a speaker. "Your ego is not your amigo," she quipped, emphasizing that understanding the real worth of your message goes beyond self-esteem—it's about economic impact. She encourages speakers to consider how their unique insights can directly influence their financial success and audience engagement.
Connect Deeply, Earn Significantly
One of the most compelling points Nikki made was about the power of connection over mere presentation. She explained that truly successful speakers are those who connect their personal growth to their professional presentations, making each talk a transformative experience for both the speaker and the audience.
Actionable Strategies for Financial Growth
Leverage Your Platform: Nikki discussed how speakers could turn each appearance into a revenue-generating opportunity. Whether through book sales, workshops, or courses, every platform you speak on is an avenue to diversify and increase your income.
Focus on Providing Value First: Before thinking about profits, focus on how your words add value to your audience. Nikki shared how changing her approach to first addressing audience needs significantly boosted her engagement and subsequent sales.
Harness the Power of Storytelling: Using personal anecdotes and emotional connections, speakers can enhance their relatability and trustworthiness, which in turn, boosts their financial opportunities.
Key Quote
Nikki profoundly stated, "You need to hook them compellingly in the beginning, throughout...You need to have them have an aha moment or a heck yeah moment. Like they need to connect emotionally in some way, shape, or form." This approach not only endears you to your audience but also sets the stage for financial success.
Conclusion
Nikki Nash's strategies are a beacon for anyone looking to enhance their speaking career financially and impactfully. By aligning your professional endeavors with your personal evolution, you too can unlock new levels of success and fulfillment.
Interested in more insights like these? Tune into The Flourishing Entrepreneur Podcast for weekly episodes that merge personal growth with professional excellence. Whether you're a budding entrepreneur or an established speaker, Nikki's episode is a goldmine for anyone ready to elevate their financial and personal narrative.Podcast Episode Overview
Ever felt like your message just isn’t landing, or worry that ego might be clouding your connection with your audience? Dive into an eye-opening discussion with Ryan Wimpey, head people grower at Tip Top K9, as he unpacks the transformative power of humility in public speaking and entrepreneurship. This episode of The Flourishing Entrepreneur Podcast is a must-listen for anyone eager to learn how to captivate and genuinely engage any audience, all while keeping ego in check.
Key Takeaways:
Ego Management: Ryan discusses the pitfalls of bringing ego onto the stage and into business, recounting a speaking event that taught him the importance of humility and audience connection.
Engaging the Audience: Learn how Ryan shifted his approach from self-promotion to engaging and adding value to the audience, enhancing both his speaking and business strategies.
Authenticity in Business: Discover Ryan’s philosophy on building a business and a speaking career by being authentic, avoiding the "guru" mindset, and fostering genuine connections.
Practical Advice for Entrepreneurs: Ryan shares tips on creating linear workflows to streamline business operations, making complex processes understandable and manageable.
Ready to dive deeper into how ego affects your professional growth and how you can harness authenticity to captivate any audience? Don’t miss this profound episode with Ryan Wimpey.
This episode is packed with lessons not just for public speakers but for anyone looking to lead with authenticity and integrity in their business endeavors. Tune in to explore how to turn every speaking opportunity into a moment of genuine connection and learning.
Podcast Overview
Unlock the secrets to not just making money, but creating wealth. Join us on this transformative episode of The Flourishing Entrepreneur Podcast as we dive deep with Nikki Nash, a marketing genius and client enrollment expert who has mastered the art of increasing wealth. Whether you're speaking on stage or looking to elevate your financial game, Nikki's insights are invaluable.
Key Takeaways:
Mastering Money-Making as a Speaker: Nikki shares how moving beyond just getting paid to speak is crucial. It's about leveraging your stage presence to create ongoing revenue streams and build substantial wealth.
Strategic Engagement for Financial Success: Learn how Nikki turned typical speaking engagements into opportunities for substantial income, not just through direct payments but by engaging audiences in a way that leads to long-term business relationships and growth.
Preparation is Key: Discover Nikki's approach to preparing for talks that not only deliver value but also strategically set the stage for lucrative opportunities post-presentation.
The Power of Connection: Nikki emphasizes the importance of genuinely connecting with your audience, understanding their needs, and aligning your message to address these needs, which significantly increases the impact and financial returns of your engagements.
Insightful Moment:
Nikki recounts a pivotal speaking event where she realized the importance of aligning her presentation with audience expectations and business goals. She stresses that "What you focus on grows," urging speakers to concentrate not just on the content but on the potential outcomes of their speeches.
About Nikki Nash
Nikki Nash is a Hay House author, motivational speaker, podcast host, and client enrollment expert. Referred to as a “marketing genius” by clients and peers, Nikki uses her 15+ years of experience to help service based businesses attract and retain their dream clients. Nikki’s methodologies and frameworks have helped clients fill group programs, triple their revenue, double their profits, and so much more. She believes that entrepreneurship can be a vehicle for generational wealth and strives to help close the gender and racial wealth gap in America.
Connect with Nikki Nash
Instagram - https://www.instagram.com/nikkinashofficial/
LinkedIn - https://www.linkedin.com/in/nikkinash/
Facebook - https://www.facebook.com/NikkiNashOfficial/
About Aleya Harris
Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is an international award-winning speaker, the founder and lead trainer of Spark the Stage ™, and the host of the award-winning Flourishing Entrepreneur Podcast. She is also the author of the bestselling book Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success.
Watch the Free Masterclass
Join Aleya's free masterclass "Build Unstoppable Confidence and Book Speaking Gigs Without Feeling Like an Impostor." Discover the proven framework to own your story, captivate audiences, and land speaking gigs—even if you’ve doubted your worth or have no experience on stage.
Register at https://www.aleyaharris.com/masterclass
Buy the Book
Aleya's bestselling book will help you become a more confident and authentic professional public speaker. Buy Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire & Transform Your Audience on Amazon or anywhere books are sold.
Buy the Book: https://a.co/d/1T4EoJ7
Sign Up for Spark the Stage™
Spark the Stage™ is an online course and 12-month group coaching program that helps entrepreneurs and executives become radically authentic professional public speakers who can confidently deliver a compelling Radical Spark Signature Talk™ from the stage.
Enroll at https://www.aleyaharris.com/spark
Work with Aleya to Craft a Better Story
An unclear strategy, confusing brand, or undefined workplace culture will repel ideal clients, visibility opportunities, and career-making connections. The Evolution Collective Inc. transforms disconnected teams and overwhelmed leaders into thriving, inclusive cultures through Radically Authentic Strategic Storytelling.
Schedule a call at https://www.evolutioncollective.com/
Book Aleya to Speak
To book Aleya to edutain your audience at your next event as a keynote speaker, please visit www.aleyaharris.com/speaking to check out her speaking topics, reels, and why. Click "Schedule a Call" to secure the speaker with "that something new" you've been looking for.
Connect with Aleya Harris
Instagram: https://www.instagram.com/aleyaharris/
LinkedIn: https://www.linkedin.com/in/aleyaharris/
TikTok: https://www.tiktok.com/@thealeyaharris
Links Mentioned on this Podcast
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[00:01] Aleya Harris: Today we answer the age old question of how do I make money from the stage?
[00:11] Many of you are very, very focused and I know this because I hear from a lot of you on how do I get an organizer to pay me 5, 10, 15, $20,000 to show up and speak?
[00:25] That's a good question. It is a good question. But a better question is how do I make the money regardless on who's I just won't make this money. That's a better question.
[00:35] And today we get to answer that question with one of the most amazing people I've ever met, whose name is Nikki Nash. Nikki Nash is a Hay House author, motivational speaker, podcast host and a client enrollment expert.
[00:51] She's been referred to as a marketing genius by her clients and peers and she uses her 15 plus years of experience to help service based businesses attract entertain their dream clients.
[01:02] Client plus she has some, we'll call them Queen Maker or King Maker strategies that can truly help you not just become a speaker, but be a successful, fully paid speaker.
[01:16] If this is you and you would like to know how to make money from the stage, then I encourage you to listen in because this episode is made just for you, baby.
[01:29] All right, let's go.
[01:33] Yuliya Patsay: Welcome to the Flourishing Entrepreneur podcast with Alayah Harris.
[01:39] If you're looking for actionable ways to overcome communication and differentiation challenges by sharing radically authentic stories, you are in the right place. Listen in and learn how to stand in the power of your unique narrative to transform your personal life, business and workplace culture.
[02:00] And now your host, award winning international speaker, strategic storytelling consultant and Japanese whiskey lover, Ruby Coral's mom, Alaia Harris.
[02:23] Aleya Harris: Hey Nikki, thank you so much for joining us here on the Flourishing Entrepreneur podcast. How are you doing today?
[02:28] Nikki Nash: I'm doing pretty well. Thank you so much for having me.
[02:31] Aleya Harris: I am excited to have you because we get to talk about something that a lot of speakers truthfully don't care about, even though they absolutely should.
[02:41] Everybody and they mama is focused on getting on the stage and getting paid a bazillion dollars. But the real speakers, the good ones, the ones that actually get on stage, and the ones that actually get paid a bazillion dollars are focus on what happens after the stage performance, as I like to call it,
[02:59] ends, and what action people take because of them.
[03:04] But a lot of people don't know how to actually make that happen. They're like, okay, I'm off stage and now you're on your own, kid. So what would you say to someone, a budding speaker, who asks you the Question.
[03:18] How do I get people to take action after my talk?
[03:23] Nikki Nash: Yeah, you know, I think the, the main thing is prep, and there are specific things that I mean by that. But so often people think, oh, I'm just going to deliver some amazing value and then people are gonna go buy my thing or go come talk to me or whatever.
[03:40] And everything needs to be pre thought out, strategic, because a lot of people, and I've done this, I've literally delivered like a talk where people went, oh, my God, that was amazing.
[03:51] You're amazing. I learned so much. And then they're just like talking about my talk, but I didn't monetize it at the end because I didn't sit down and ask myself some very specific questions that will lead to you making money on the back end.
[04:04] Because so often people to your point earlier, are like, ooh, speaker, I want to be paid to speak. I want to be paid like 5, 10, 15, 20, $100,000 to speak.
[04:12] Speak. Even the people who make the most money speaking on the front end, they likely are making way more money on the back end because they've monetized the heck out of that.
[04:23] So when it comes to the prep, you really need to ask yourself, right? Like, who is going to be in this room? Like, ask the, the person who's running the event, the conference, the mastermind, the whatever, who the heck is going to be in the room and really get to know those people.
[04:38] What are they dealing with? What are, why are they putting on this event in the first place? What are the common challenges that people have? And put yourself in their shoes and go, okay,
[04:47] well, how can I make sure that throughout this entire presentation or talk, they're literally sitting there going, yeah, like, that's me. I'm struggling with that. I resonate with you. Like, they're just saying yes in their mind a billion times, regardless of what they're saying yes to.
[05:05] Like, yes, I've been there. Yes, that's what I want in the future. Yes, I resonate with you. But you have them really thinking,
[05:13] like, heck yeah, I'm on board with whatever the heck comes out of your mouth. So that when you get to a call to action that should align with what it is that you're speaking about, what you're selling and what people really want.
[05:25] When all of that is aligned, by the time you get to your call to action, people are like, I'm in, right? Or they're standing in a line trying to speak to you.
[05:36] But you have to plan that out in advance and really, it starts with, who the heck are these people and what are they dealing with? And really getting in their shoes.
[05:45] Aleya Harris: Okay, it's time for an example. This is making me really excited because people don't normally talk about this, so I'm gonna. I'm wagging my tail, but I'm trying to keep my voice calm and steady because this is very, very cool.
[05:59] Give me an example either from your talk or one that you've seen that walks us through this prep experience into the. In the room and then what happens after.
[06:11] Nikki Nash: Yeah, so I'll do this and this will help, folks, whether you're speaking literally in a room, personally, virtually on a podcast. Like, there's so many. The. The way speaking is defined today has dramatically expanded from when I got on my first stage.
[06:26] I don't even want to count how many years ago, because it's been over a decade. Like a really long.
[06:32] Aleya Harris: Because you're like 22 years old.
[06:34] Nikki Nash: 100%.
[06:36] Aleya Harris: Oh, darling.
[06:38] Nikki Nash: Thanks, love. I was born in the early 80s, but I have people carding me still, and I love it. I'm like, yes, please take my id, please,
[06:50] at them.
[06:51] Aleya Harris: I'm like, you want to card me? Oh, God bless you. I'll take another glass of wine. At this point in time, right. I was.
[06:59] Nikki Nash: This is off topic, but just real quick. I was walking into a Bar in St. Pete when I. I think I still lived there.
[07:07] And I went with friends and I happened to forgot. I forgot my ID that day. But we went to a concert and then went straight to a bar. And one of my friends was like, oh, you're gonna wanna card her.
[07:18] You know, she's underage as a joke, knowing I forgot my id. Thinking though that they'll be like, no, no. Got homeboy looked at me and was like, yeah, I believe that you could be underage.
[07:27] And then wouldn't let me in. I had to. Luckily, I found in my email when I had to email identification somewhere. And I was like, here's a picture of my driver's license.
[07:38] I promise you I am old enough to drink by like a deck, like dumb decades. Over the drinking age.
[07:46] Aleya Harris: Over the drinking age.
[07:47] Nikki Nash: Let me in.
[07:48] Aleya Harris: Let me in.
[07:49] Nikki Nash: I didn't even want to drink. I was like, I'm not even.
[07:51] Aleya Harris: I didn't want to hang out with my friends. Thank you so much. Don't kick me out. Don't kick me out. That's a good problem to have. Yeah.
[08:00] Side note. So side quest. We're getting back on our main quest. And our main quest was you Giving us an example.
[08:08] Nikki Nash: Yes. So I'll give an example with, like, things that I'm doing right now because my career has pivoted a little bit. Right? So one of the things that I primarily speak to folks about right now is how do you create massive amounts of money in pursuit of a big cause?
[08:26] Right. Or more specifically, because some people then take that as fundraising, but I'm like, no, how do you specifically increase your wealth position so that your net worth is higher, your connections are higher, things like that, so that you can be in the rooms and make money?
[08:40] Big change, right? So that's kind of the broad story.
[08:43] Aleya Harris: We'Re going to clearly need to bring you back to talking. Why didn't you lead with that was you wanted to talk about? Because I don't care what this season's topic is.
[08:52] If I put on a podcast episode that's like, this woman knows how to get you massive amounts of. Well, this would be the top podcast episode of all time.
[09:04] Next time, Nikki, I'm gonna need you to not need the lead. Thank you.
[09:08] Nikki Nash: I'm sorry, love. I was like, I wanted to stay within the guidelines of your. I'm like, all right, I can talk about speaking. I got you, girl.
[09:15] Aleya Harris: So I'm going to have after. This example is how speakers get massive amounts of wealth, but do continue.
[09:23] Nikki Nash: So one of the things that I would do in, like, the prep phase is I'd go, typically my clients are women. I don't only speak with women, but that tends to be the bulk.
[09:32] So I asked myself, okay, well, what are the common challenges that women have when it comes to wealth? And a lot of times it's not all women, but this is certainly the case for me.
[09:42] And a lot. We're such givers and wanting to be of value and to help folks and things like that, that we're just kind of like, the money will come, and, like, we just don't focus on it.
[09:52] But one of my mentors early on told me, like, what you focus on grows, essentially. And so if you're not focused on making money or increasing your wealth position, then it's not going to increase, no matter how much magic you're bringing out into the world.
[10:06] Right.
[10:07] And so one of the things that I do is I start with, okay, what are all the things that I know are going to be the blocks for, like, my person from having what they want, which is not just creating generational wealth for their family and legacy, but for,
[10:22] like, hey, they want to change. There's a cause, there's something that they're probably passionate about, right? So I get all up in their head, I'm like, let me just mind map all the things like what's going on in their brain.
[10:33] And then I start asking myself, okay, well, what do they need to hear? What do they need to maybe see? And what do they need to believe in order to say, you know what, I'm ready to today take action because I want help.
[10:47] Because the big thing and like, people, write this down if you're listening. People will always buy what they want.
[10:54] They don't always buy what they need. Like, how many people do, you know need something but they buy something else because they want it more? Because they want it, right?
[11:04] So you have to connect with what people want. So many times I speak with women and they're like, but these people need me. I'm like, that's great. If they don't want you, it doesn't matter.
[11:12] They're not going to invest in you matter, right?
[11:15] Aleya Harris: Need to not eat all that chocolate cake, right? However they want it, they want it.
[11:22] So there's that. And by people, I mean me. I am. I am people.
[11:27] Nikki Nash: You're like, true story. Talking about myself, I have been on.
[11:32] Aleya Harris: My lovely semi glutide injection journey and have lost £25.
[11:37] Nikki Nash: Congratulations, love.
[11:39] Aleya Harris: Thank you so much. I had to get my. It's part of my journey of getting my pink back. Like, have you heard, like, when flamingos have babies, they lose all their pink because their children are little.
[11:49] Suck them dry, suck them dry, suck them dry. My daughter's 2, so I'm in the process of getting my pink back and that has been part of it. It's like looking in the mirror and being like, you sexy, you sexy.
[12:01] So, yes, do continue with this example which is taking so many side quests. This is why I normally mute myself, but then I unmute myself and stuff like this happens to continue.
[12:11] Nikki Nash: I mean, I feel like personally it's a much more interesting conversation to listen to if we go rogue every now and then. You don't know where we're going.
[12:19] Aleya Harris: You have no, I don't know where we're going. So how could anybody else? There's that, there's that.
[12:26] Nikki Nash: I love it. But yeah, like, you have to really get connected to again. What people need to know, believe. See, in order to say, yes, I want to take action. And so that's usually my prep work is I'm like, let me get inside this person's head.
[12:39] What are they dealing with? What are they thinking? What are they already Believing what are they seeing out in the world? This is like an abbreviated version of what's called an empathy map.
[12:48] For my marketers out there, there's something called an empathy map. You can Google it. It's been around in marketing for like a gajillion years. That's probably an exaggeration, but for a long time,
[12:59] definitely over well over a decade.
[13:02] So that's something that you can do. Google and just do that for your people. Like the folks that are going to be likely in the room or if it's a mixed room, the people you at least want to speak to and connect with.
[13:12] Right.
[13:13] So that's part one. And then from there I would start going, okay,
[13:17] that's the pre work. What is the ultimate thing that I want to happen at the end? Like I like to visualize or journal about and paint a picture of like, what is success?
[13:29] Look like here? Right. And get really clear on that. Because you have to. It's like gps. If I can't. GPS won't take me anywhere until I tell it where I want to go.
[13:39] Exactly. Right. Like where I want to go.
[13:44] I'm reading lips. People are like, why is she saying exactly? I'm like, exactly.
[13:50] Aleya Harris: I disagree with myself. My name's Nikki. I talk in the third person.
[13:55] Nikki Nash: I'm dropping the mic right now. Bye, guys. Boom. Oh my.
[13:59] Aleya Harris: Reminds me, my husband who's going to be mortified that I'm telling you this story. When I first met him, he was a different man. He was a different man. This is over 10 years ago and he was telling me we were in the in n out drive through on one of our first.
[14:10] I don't even call it a date, but we were in the in and out drive through and he was giving me some advice on something that was totally basic. And I was just going.
[14:20] And he looked at me and he goes, what? I'm dropping brain gems at you. This is pure gold. And I busted up laughing thinking he was joking. He was not joking.
[14:32] He was dead serious. And to this day we laugh about how ridiculous this man was that he dropped his own mic on himself or something on himself. Not mic drop worthy at all.
[14:43] Nikki Nash: I don't remember what I am talking.
[14:44] Aleya Harris: About, but it was nothing. It made me giggle. So yes, I'm used to being in this type of situation. So if you had dropped your mic on yourself, that would have been okay.
[14:55] Nikki Nash: And I was legit joking. But I love that you're. I love this story. I love so much about it.
[15:00] Aleya Harris: Yeah, I married him anyway. So There we go.
[15:04] Nikki Nash: It didn't ruin things, so.
[15:05] Aleya Harris: Didn't ruin things. Didn't ruin things. Plus, he makes some cute babies. So did we get the full perspective of what you wanted to do with that example?
[15:17] Nikki Nash: That is a great question. It would be helpful if I remembered what my example was, but Mind map. Oh, gps. That's where I was going. Gps. So, like, do something where you are,
[15:29] whether writing down what success looks like, but, like, in a detailed picture, like, from the day. Like, oh, my gosh, when I got off of stage, everybody stood and applauded.
[15:39] Then I walked to the back of the room where I had a table, and there was a line around the room of people that wanted to sign up for my program.
[15:48] Or, like, during my talk, every. Like, I got an extra a hundred followers on Instagram, and 50 of them DM'd me saying, how do I work with you? Whatever it is, I don't care.
[16:00] But, like, come up with something clear and write that stuff down,
[16:04] because then you can go, okay, well, what does my talk need to deliver in order to have that result? Like, how do I get from where I am right now pre talk to that result?
[16:16] Because your talk needs to have, like, clear triggers where people go, oh, my gosh, I want help. And here's the example that. Here's one of the ones that I do when I'm doing mine around, like, advising people on increasing their wealth, position, and things like that.
[16:32] And I learned this from my mentor. Like, I don't even know if I told the random story of how I got a mentor that's made, like, billions of dollars in business, and he's just, like, the kindest person ever and is constantly like, how do we give back to the world?
[16:45] I'm like, you exist. It's amazing.
[16:46] Aleya Harris: Yeah. Anyway, so if he's working on any other mentees, if he needs any more, I'm available.
[16:55] Nikki Nash: You know, you're like, my calendar is open.
[16:58] Aleya Harris: My calendar is open to be mentored by any billionaires who'd like to give me their life secrets.
[17:03] Nikki Nash: Just share the secrets. I love it. We'll discuss. We'll discuss.
[17:06] Aleya Harris: Okay.
[17:08] Nikki Nash: But literally, he's like, here's what you say. He's like, um. And this is what I do. Because usually people, especially if they're an entrepreneur, an author, a speaker, you know, coach, whatever list goes on, they have this value that they're like, oh, my gosh, the.
[17:26] The gold that I drop my brain gems. Right? We're bringing it back is worth.
[17:31] Your husband now needs to listen to this Episode. My brain gems are worth like millions of dollars. Like maybe seven figures, eight figures, nine figures. You're like, my, it's so much value that I drop in my, what I deliver.
[17:44] But my revenue is lower, right? Like, my revenue is maybe like a few thousand bucks, you know, up to six figures or something along those lines. And so there's usually this gap.
[17:55] And what I would do in my talk is I would let people know, like the, there's this gap. And by the way, it's not your fault because in order to make massive amounts of money, it's a skill,
[18:06] right? It's no different than riding a bike, swimming, skiing, snowboarding, like basketball. It's like, you know, it's all skills that need to be developed. So if nobody taught you how to make massive amounts of money, it's not your fault,
[18:22] right? But because it's a skill, you can learn it and apply it. And when you do, you can close that gap. You can raise what you're bringing in to match your value, right?
[18:33] And so like, if I can tell people that in my talk and then talk through some of the ways, and then basically I'm like, and this is how, like, I work with people to help them do this.
[18:42] Tell me how many people aren't. It's because I got in their shoes. How many people are like, yeah, I have so much value and I am.
[18:49] Aleya Harris: Sitting here like, yes, and are you going to tell me I got my notebook out. What are we doing next? How much does it cost? Is it a 12 month program I am in?
[19:00] Right?
[19:01] Nikki Nash: Like, that's what people have to do. They have to figure out what's the, their version of that, right? You know, like, you could do it in anything, really. Relationships. It's like, you know, because I'm single and like, I have so many people that are like, why are you single?
[19:14] And I'm like, then I want to.
[19:16] Aleya Harris: Ask that cliche question. But I was a genuine.
[19:19] Nikki Nash: No, it's a genuine question. It's a thought. Because people are like, you're great. Why are you single? And I'm like, well, I just want to start sending this Instagram message video that I found of this guy who's like,
[19:30] like puts this like, has all these pebbles and then takes away like the, the folks that, you know, wouldn't be a good match for whatever reason. Like, you want kids, they don't want kids, or this or the other.
[19:41] And then there's a, a bunch left and it looks like there's a lot. And then he takes the map of the whole world and drops it. And there's like a few.
[19:51] Aleya Harris: One person in the United States on the other side of the country.
[19:56] Nikki Nash: Yeah.
[19:57] Aleya Harris: Yep.
[19:57] Nikki Nash: That makes sense. And then I start laughing. I'm like, yep, yeah, that sounds about right. Because also, I think this is a very side tangent, but for anybody else who's single, you may resonate with this.
[20:08] I don't know who've raised some of these people, but, like, I'm like, who's your mama? How do you. How do you communicate with people like this? I tell my. My friends, husbands.
[20:19] They're like, that really happened. I'm like, yeah. They're like, who are these people? I'm like, I don't know.
[20:24] Aleya Harris: There's no training anymore. I don't know where it went. And I don't even want to bring their mamas into this because they grown now.
[20:32] Nikki Nash: They are.
[20:33] Aleya Harris: They mamas might have done a great job, and they just decided to throw all of it out of the window.
[20:39] Nikki Nash: True story. They're like, you know what, mama? I know you raised me right, but I decided that if I just ask a number of women to sleep with me without taking them out on a date in much cruder terms than I'm using, somebody will bite.
[20:56] I'll just spread that to everybody. I literally have.
[20:59] Aleya Harris: They are the bro marketers of dating apps. Is that. Yeah, that's what it sounds like to me.
[21:08] Nikki Nash: Oh, my God. Bro marketing has entered the dating world. All right, if you're a dating coach, please use this.
[21:13] Aleya Harris: Yes.
[21:14] Nikki Nash: We're giving you great marketing language.
[21:16] Aleya Harris: The brain gems. We are giving you.
[21:20] Nikki Nash: I'm getting brain gems.
[21:23] Aleya Harris: Oh, my God. Okay, so right now,
[21:26] just this section of this episode is 19 minutes and 7 seconds. If you guys have been listening to this season so far, my goal has been a 15 minute episode.
[21:35] I have yet to record a 15 minute episode. This one is the longest so far.
[21:44] But you have so much left to talk about. But I. We can't possibly even if I had three hours, right?
[21:53] What is like Jerry Springer? What are your final thoughts?
[21:59] Nikki Nash: Nikki Nash, you are not the father. No, I'm just kidding.
[22:04] Aleya Harris: I'm so. I bet that those dudes, those bro marketers on the dating app would love to hear that.
[22:15] Nikki Nash: But I think, like, just the main things is that during the talk, if you want to have people kind of come to you at the end and buy something, there are a couple of things that are needed, right?
[22:25] You need to hook them really compellingly in the beginning,
[22:28] throughout. You need to speak to, like, their pain or their Desires or something, or their wants. Really their wants, right?
[22:35] You need to have them have an aha moment or a heck yeah moment. Like they need to connect emotionally in some way, shape or form. And then there needs to be value.
[22:44] They need to walk away with like they learned something so that they're like, oh my gosh, you gave me some nuggets already in a short period of time. I know you have so much more.
[22:56] I need to learn more. I need to talk to you. I need to work with something, right? And then your call to action needs to be one call to action that's very clear and specific, right?
[23:06] Like, you know, DM me this and I'll send you this free thing, right? Or go to the back of the room if you want this course. I'll sign you up, right?
[23:15] Or send me a DM if you want to get on the phone to work with me. Whatever it is, choose something, make it clear, simple, specific,
[23:24] and depending on if you can sell directly from the stage or if it's more of a give value type of conference, you can two step it, right? Like give them something for free that they have to sign up for and then eventually get them on the phone.
[23:35] But you have to be really clear as to what your call to action is and then build everything out from that point.
[23:41] Aleya Harris: Well, clearly you are a master at this because I want to buy whatever you're selling and I don't even really know what it is. And you gave yourself a segue to giving us your clear call to action.
[23:54] Nicki Nash, where can people find you? What's the next step? What can they do with you?
[23:59] Nikki Nash: Yeah, I, I love it. So there's actually. So I'm gonna do this because it's not what I was originally going to say, but I actually think it would be incredibly valuable for folks.
[24:11] So my mentor actually has a university where like the things that he's taught me are. It's online, right? Like he's, he's done it online now, full transparency. This,
[24:24] this course, not the course like the online school. It's like, I think a year or two years long and it's like a pretty penny. However, he's done so well in his life that his big thing is like, I want to philanthropically give back.
[24:39] So like he has a scholarship fund for folks, and then he also has other organizations that have created scholarship funds for this university.
[24:49] And if folks would like a scholarship to learn how do you actually like increase their wealth position,
[24:56] Send me a DM on Instagram. Just say like, hey, I listened to you on the podcast. I wanna learn about the scholarship. You could even just DM me the word scholarship.
[25:05] Right? And I will. I will talk to you about how that works. I think there's like a registration fee that's nominal, but outside of that, like, the whole tuition is covered.
[25:17] Aleya Harris: I just DM'd you.
[25:20] Nikki Nash: Episode hasn't aired yet. First scholarship for the red.
[25:25] Aleya Harris: Hey, look, I do this podcast for free, y'all. If I'm gonna get something out of it, I'm gonna get the first scholarship. I'm sure there's other scholarships available anyways. Nikki, this has been an utmost joy.
[25:39] I didn't even know how much I needed you in my life today.
[25:42] This has been amazing. Thank you for being here and giving me the laughter and the knowledge. And I don't know whether, you know you do this and you might know that you do this, but you exude hope.
[25:54] You are a hope bringer. You let people see what is possible with such ease and grace in capacity to handling the next level that it is a blessing to be around you.
[26:08] So I really appreciate you for being on the show.
[26:10] Nikki Nash: Oh, my God, thank you so much. That, like, you just made my day. So I really appreciate that. We're like, win, win winning over here. I love it.
[26:18] Aleya Harris: Win Winning. That's what the name of this episode is going to be. Win, Win, Win with Mickey Nash.
[26:23] Nikki Nash: Mickey Nash. And then the description could be get massive brain gems.
[26:28] Aleya Harris: That just wrote itself, didn't it? Yep. All right, well, I have to stop. I have to press the stop recording button now at some point in time. But thank you so much, Nikki, for joining us here on the Flourishing Entrepreneur podcast.
[26:40] It has been a joy.
[26:45] So clearly I am not doing a great job with the whole 15 minute episode thing. However, I think that this was totally worth it. There's so much that I want to know and learn from Nikki that, I mean, it couldn't have been chalked into any length of an episode,
[27:04] I don't think, because this episode, while it was decided disguised as how to make money as a speaker, was also, if you picked up on those clues, was just an episode on how to make money in general using a lot of techniques that not a lot of people talk about.
[27:22] So if you are interested in making money, go ahead and DM Nikki. Don't be scared. Do it. Because she could help you not just make money from the stage, but become someone who is wealthy.
[27:35] I have something on my desk that says I am one of the rich people, because often my own mindset is constantly getting in the way and telling me, oh, I can't make money this way, I can't make money that way, or I'm gonna scrimp and save or just make ends meet or I should be blessed and grateful for what I have or blah blah blah blah blah blah blah.
[27:56] But when I sit down and really own what I want and who I am, I'm one of the rich people. I just need my bank account to match. It's a minor inconvenience.
[28:07] And maybe Nikki can get me there. And maybe Nikki can get you there. So I encourage you to DM her re listen to this episode to pick up on all of the yes.
[28:16] Brain gems that she is dropping and like and subscribe to this episode because then we can keep bringing you more people that are great and wonderful just like Nikki. Until next time, this is the Flourishing Entrepreneur Podcast.
[28:30] I am Alayah Harris and I'm sending you lots of love, light and abundance. Underscore on the abundance. All right, bye for now.
[28:42] Yuliya Patsay: Thank you for listening to this episode of the Flourishing Entrepreneur Podcast with Alayah Harris. Vibing with what you hear. Leave a five star review to spread the love and be sure to click subscribe.
[28:54] We wish you love, light and abundance. See you next time.
