Growth

You are in the business of helping people celebrate the most important milestones in their lives. I am in the business of helping you grow a business worth celebrating.

If you are ready to get and keep a consistent stream of clients, then you are ready to join GROWTH.  Use this resource-rich, strategic, and relevant monthly membership to work smarter, not harder.

GET AND KEEP A CONSISTENT STREAM OF CLIENTS

It doesn't matter how much you know about catering and events.

 

It doesn't matter how passionate you are about decor or how much you believe that thoughtfully-prepared food transforms lives. 

Nor does it matter how much you have cooked or planned events.

Your talents and passions don't matter if they don't bring you treasure through a steady stream of new clients coming into your business.

 

If your invoices don't add up to a number that makes you smile, you are leaving money on the table. Your money!

This membership is a no brainer for anyone who wants to book new clients on a continuous basis. Each month the content, training, coaching, tools, and templates are all about getting new clients and keeping them. What we teach you can be implemented into any catering and events business big or small, new or old.

 

If you can set aside 2-3 hours per month to learn and implement these high converting strategies into your business, you will get and keep more clients.​

Enrollment for Growth is now closed

GROWTH will open in April 2020. 

Use the table below to assess where you are in your business right now and where you need to make a change to see your business flourish. Each section represents a critical area that you need to get right to have successful, sustainable business growth.

The Clients You Attract

RIGHT NOW

You are attracting:

  • Price shoppers

  • Tire kickers

  • Clients outside your specialty

  • No clients at all

WITH THIS MEMBERSHIP

This membership will ensure you will only attract clients who:

  • Are your ideal client avatar (ICA)

  • See your value

  • Are happy to pay your fees

  • Feel like they would be missing out (FOMO) by not working with you

Your Ideal Customer Avatar, Business Plan & Sales Goals

You do not have a clearly documented and updated:
 

  • Business Plan

  • Sales Targets & Product Mix

  • Marketing Strategy

  • Ideal Customer Avatar (ICA)

RIGHT NOW

This membership will ensure you have:

  • Each of the items to the left 

  • A feeling of clarity in how to move forward 

  • The confidence to tweak and update the documents to improve your business

  • Metrics in place to measure your success so that you can pivot or progress

WITH THIS MEMBERSHIP

A Marketing Funnel that Consistently Brings You New Clients

WITH THIS MEMBERSHIP

This membership will ensure you know how to easily:

  • Design a funnel

  • Activate a funnel

  • Continue attracting more clients who want to receive knowledge from you

  • Achieve consistency in getting new email list subscribers

You identify with one or more of the following:​

  • You don't know what a funnel is

  • You work client to client (paycheck to paycheck)

  • You have some good sales months and some bad ones

RIGHT NOW

Building a Relationship with Prospective Clients

WITH THIS MEMBERSHIP

This membership will help you develop consistent habits so that you can:

 

  • Produce weekly, fresh content that builds the Know, Like Trust & Trust Factor

  • See your email list growing before your eyes

  • Start and maintain a relationship with your audience in preparation to sell 

You are not consistently:

  • Producing weekly content for your audience (podcast, video, or blog)

  • Sending a weekly email to your audience

  • Increasing the size of your email list with your Ideal Customer Avatar

RIGHT NOW

Closing Sales & Scaling Your Team

WITH THIS MEMBERSHIP

This membership will ensure that you see massive transformation in your business and personal life. Examples include:

  • Hiring experts for your team rather than the just who you can afford

  • An incredible work-life balance

  • A lifestyle upgrade: house, car, kid's education, your own travel

You are not in a position (financially, mentally, or time-wise) to:
 

  • Hire people for your team

  • Attend conferences and events

  • Pay your bills without checking your bank account first

  • Take a vacation without it affecting your income or the service to your clients.

RIGHT NOW

If you identify with the one or more of the situations on the left side of the table above,

GROWTH will change your business and your personal life.

Use the table below to assess where you are in your business right now and where you need to make a change to see your business flourish. Each section represents a critical area that you need to get right to have successful, sustainable business growth.

The Clients You Attract

RIGHT NOW

You are attracting:

  • Price shoppers

  • Tire kickers

  • Clients outside your specialty

  • No clients at all

WITH THIS MEMBERSHIP

This membership will ensure you will only attract clients who:

  • Are your ideal client avatar (ICA)

  • See your value

  • Are happy to pay your fees

  • Feel like they would be missing out (FOMO) by not working with you

Your Ideal Customer Avatar, Business Plan & Sales Goals

You do not have a clearly documented and updated:
 

  • Business Plan

  • Sales Targets & Product Mix

  • Marketing Strategy

  • Ideal Customer Avatar (ICA)

RIGHT NOW

This membership will ensure you have:

  • Each of the items to the left 

  • A feeling of clarity in how to move forward 

  • The confidence to tweak and update the documents to improve your business

  • Metrics in place to measure your success so that you can pivot or progress

WITH THIS MEMBERSHIP

A Marketing Funnel that Consistently Brings You New Clients

WITH THIS MEMBERSHIP

This membership will ensure you know how to easily:

  • Design a funnel

  • Activate a funnel

  • Continue attracting more clients who want to receive knowledge from you

  • Achieve consistency in getting new email list subscribers

You identify with one or more of the following:​

  • You don't know what a funnel is

  • You work client to client (paycheck to paycheck)

  • You have some good sales months and some bad ones

RIGHT NOW

Building a Relationship with Prospective Clients

WITH THIS MEMBERSHIP

This membership will help you develop consistent habits so that you can:

 

  • Produce weekly, fresh content that builds the Know, Like Trust & Trust Factor

  • See your email list growing before your eyes

  • Start and maintain a relationship with your audience in preparation to sell 

You are not consistently:

  • Producing weekly content for your audience (podcast, video, or blog)

  • Sending a weekly email to your audience

  • Increasing the size of your email list with your Ideal Customer Avatar

RIGHT NOW

Closing Sales & Scaling Your Team

WITH THIS MEMBERSHIP

This membership will ensure that you see massive transformation in your business and personal life. Examples include:

  • Hiring experts for your team rather than the just who you can afford

  • An incredible work-life balance

  • A lifestyle upgrade: house, car, kid's education, your own travel

You are not in a position (financially, mentally, or time-wise) to:
 

  • Hire people for your team

  • Attend conferences and events

  • Pay your bills without checking your bank account first

  • Take a vacation without it affecting your income or the service to your clients.

RIGHT NOW

If you identify with the one or more of the situations in the "Right Now" sections of the table above, GROWTH will change your business and your personal life.

YOUR GROWTH PLAN

Joining a monthly membership is pointless if you just move from month to month without a structured success path.

Surely, you've seen monthly membership communities charge people for delivering random content and throwing them into a Facebook group to chat among themselves. While it might bring you more friendships and make you feel supported, it's highly likely that you haven't smashed your business goals because of it.

GROWTH is different. I have developed a process that will show you exactly how to move towards your financial goals.

The assessment table above shows how this structured and carefully thought out membership content will lead you to high achievement. It is the exact same path that I took to build my successful business and hit my goals.

What happens after you work through all of the critical areas in the table above? You increase your sales goals, tweak your funnel, and continue to grow!

 

You don't stop until you get tired of making more money and tired of success!

$47/MONTH

Expert knowledge, mentorship, coaching, and support

SUCCESS STRATEGY

  • 30 to 45-minute video lesson outlining a strategy that you can implement into your business to get new clients.

  • A full copy of the teaching materials to use as a reference at any time.

IMPLEMENTATION PLAN

Printable worksheets or checklists that you can use to track the implementation of the strategy and measure its results. 

SUPPORT

  • As you reach the end of each lesson, you will find a questions/comments section where you can ask anything.

  • My team and I are also only one email away, which means that you're never alone in your growth journey.

IS GROWTH RIGHT FOR YOU?

GROWTH is for only one kind of person - someone who wants to create a continuous stream of new clients (their perfect type of client) to their business.

Do you live client to client? That's almost like living paycheck to paycheck.

Do you struggle to balance working on your business (marketing, networking, branding, professional development) with working in your business (serving clients)?

Do you want a waitlist of clients eager to work with you?

Do you want clients to pay you what you're worth and tell everyone they know about you?

Do you only want your perfect type of client to knock on your door/inbox? No more price shoppers!

If the answer to any (or all) of those questions is yes, GROWTH is for you!

HOW WILL GROWTH HELP YOUR BUSINESS & BRAND?

Most catering and event business owners spend 99% of their time working IN their business instead of ON their business.

 

While I admire and agree that you should give your everything to your clients, the simple truth is that if you don't work ON your business, you won't have enough clients to help.

Every business on the planet needs clients. Your business needs to have goals, plans, strategies, and tactics to get those new clients.

Because 100% of our focus in GROWTH is client attraction, all you need to do is show up and trust the process.

 

Take in the content, ask questions, and implement the strategy and you WILL get new clients.

Join the Waitlist

Ready to get new clients without spending thousands of dollars on a business coach?​

I am ready to help you create the catering and events business of your dreams.

 

Enrollment for GROWTH only happens twice per year.

Join the waitlist to be one of the first people to know when enrollment is open.

 

GROWTH will open in April 2020. 

DOES THIS MEMBERSHIP WORK FOR ESTABLISHED BUSINESS OWNERS?

Oh yes! And I'm so glad you asked.

 

There is always room for growth and improvement in your business.

Perhaps you would like to do less in your business by building a team.  Maybe you want to hire staff to build a bigger business. Either way, you'll still need a consistent stream of new clients to cover costs.

 

Build your empire and create your legacy with the strategies in this membership.  One of the biggest things that gets in the way of a great life is a good life.  Let me help you reach your greatest potential.

HOW TO USE THE MEMBERSHIP

The content that I send you each month comes in two parts:

 

  1. A clever new strategy video module to get new clients and increase brand awareness

  2. Worksheets to help you to implement the new strategy into your business.  You can complete them on the go from your laptop or phone.

 

Each month, I recommend that you set aside 1 hour to consume the content and then an additional 1 hour to complete the worksheets or checklists. By the time you have done both, you’ll be ready to implement the strategy into your business.

By putting the strategies into practice each month, you will be steadily moving your business forwards towards sustainable growth and profitability. 

 

If you’re not ready to implement the strategy that you have learned in that particular month, I recommend consuming the content, completing the worksheet, and then putting it on your calendar to make sure you still are able to accomplish your goals.

 

Save the teaching materials to a hard drive or the cloud and you’ll always have them to refer back to.

WILL GROWTH REALLY MAKE YOU MONEY?

The better question to ask yourself is this: "Will getting new clients make me more money?"

 

So yes, the answer is yes. Yes, one thousand times over. When you have more clients, you make more money. But if you’re not doing anything to get new clients, or you’re doing plenty but it’s not working, you won’t make more money.

 

You see living client to client is like living paycheck to paycheck. When you don’t have clients, those checks stop coming in.

 

Nobody wants that. Having a consistent stream of clients means less stress, anxiety, and fear in your business. 

 

So to answer that money question again, YES!

 

If you join GROWTH to learn how to get new clients, and then you do the work, you will get more clients.

 

And you will make more money.

FREQUENTLY ASKED QUESTIONS

Coaching That Gets Results

If you're ready to spend a few thousand dollars a month for 1:1 coaching, do it! You won't regret it.
 
But if that's out of reach for you right now, join GROWTH and be coached and mentored online each month by recognized business strategist, award-winning marketer, and chef, Aleya Harris.
Membership only opens twice per year.
GROWTH will open April 2020.